I’ve worked on creation of BoardBakers branding. The company is making high quality templates for collaboration tools. I have created identity that works as a metaphor of a piece of dough from which you can make anything together.
The logo is playful and elegant at the same time. It’s could be bright and structured.
That means same as collaboration, it could be not boring, but still structured. The color scheme was orange as the main color, giving a feeling of fun and playfulness. Font pair Cyrene and Optima makes an emphasis on sophisticated and structured part of the brand identity.