Empatia

Empatia is a project aimed at improving the mental health of Ukrainians displaced by the war.

As the designer behind this project, I based the brand idea on the concept of aura and the emotions connected to it.

My goal was to create a brand that exudes a sense of calm, trust, and warmth, providing support for displaced Ukrainian people as they navigate their way towards improved mental health.

In selecting the colors for our branding, I took great care to ensure that they resonate with the emotions associated with aura colors. I chose blue to evoke a feeling of tranquility, orange to provide a sense of warmth and comfort, and violet to promote balance and harmony.

The brand's aura concept and carefully chosen colors are pivotal in establishing a welcoming and supportive environment for our customers. It is my aim to make them feel secure and empowered throughout their journey towards better mental well-being.