Exciting mondays

Exciting Mondays

I was working on creation of a sub-brand of the same company as the previous one. Exciting Mondays strives for making live of product managers less stressful, by bringing every week brand new templates for their team collaboration.

My goal was to find the funny and exuberant metaphor for the brand. We all know that Mondays can’t be really happy. As it's start of the week when everything might be even a bit crapy. However the company helps you to make life easier when the week starts.

So the metaphor of shiny poo-emoji is a mockery on how Monday could be  less annoying. The color scheme of grey background and shiny symbol is a way to show the contrast which lays in the naming of the brand itself. Font pair Seawave and Inter is making the contrast even stronger due to a couple of sans serif and serif fonts.